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© 2026 SMVue. All rights reserved.

Privacy Policy

Last updated: February 2026

Introduction

SMVUE ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

Information We Collect

Information You Provide

We collect information you provide directly, including:

  • Account information (name, email, password)
  • Calendar data when you connect your calendar
  • Meeting notes and insights you create
  • Payment information for billing purposes

Automatically Collected Information

When you use our service, we automatically collect:

  • Device information and browser type
  • IP address and location data
  • Usage patterns and feature interactions

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us provide a better experience by remembering your preferences and understanding how you use our service.

Cookie Categories

We use the following types of cookies:

Essential Cookies (Always Active)

These cookies are necessary for the website to function and cannot be disabled:

  • Session cookies for authentication
  • Security cookies (CSRF protection)
  • Cookie consent preferences

Analytics Cookies (Optional)

With your consent, we use analytics cookies to understand how visitors interact with our website. This helps us improve our service. We use:

  • PostHog - Product analytics platform that tracks page views, clicks, feature usage, and anonymized AI usage metadata (model used, response time, token counts) to help us monitor and improve our AI features. PostHog stores data on US servers. PostHog Privacy Policy
  • Google Analytics 4 (GA4) - Web analytics service that helps us understand traffic sources and user behavior. Google Privacy Policy

Marketing Cookies (Optional)

With your consent, we may use marketing cookies to deliver relevant advertisements and measure campaign effectiveness. Currently, we do not use marketing cookies.

Cross-Domain Tracking

To provide a seamless experience between our marketing website (smvue.com) and application (app.smvue.com), we use cross-subdomain cookies. This allows us to:

  • Link your pre-signup activity to your account after registration
  • Understand the customer journey from marketing to product
  • Attribute signups to marketing campaigns

When you click signup links, we may append a tracking parameter (ph_id) to the URL. This identifier connects your browsing session across our domains but does not contain personal information.

Managing Your Cookie Preferences

You can manage your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website. You can also clear cookies through your browser settings.

Cookies We Use

Cookie NameProviderPurposeDuration
smvue_cookie_consentSMVUEStores your cookie preferences1 year
ph_*PostHogAnalytics tracking (if consented)1 year
_ga, ga*GoogleGoogle Analytics (if consented)2 years

How We Use Your Information

We use your information to:

  • Provide and improve our services
  • Generate meeting prep briefs and insights
  • Send you notifications and updates
  • Process payments and prevent fraud
  • Respond to your requests and support needs

Data Security

We implement industry-standard security measures including:

  • Encryption in transit and at rest
  • Regular security audits
  • Access controls and authentication
  • Google Cloud's SOC 2 certified infrastructure

Data Retention

We retain your data for as long as your account is active. You can request deletion of your data at any time by contacting us.

Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Delete your data
  • Export your data
  • Opt out of marketing communications
  • Withdraw cookie consent at any time

Third-Party Services

We integrate with third-party services to provide and improve our features. Each service has its own privacy policy:

  • Google Calendar / Microsoft Outlook - Calendar integration for meeting management
  • HubSpot - When you connect your HubSpot account, we sync deals, contacts, companies, and activities from your HubSpot account to provide coaching insights. All HubSpot data access is read-only.
  • Salesforce - When you connect your Salesforce account, we sync opportunities, contacts, accounts, and activities from your Salesforce org to provide coaching insights. Data access is governed by the OAuth credentials of the person who connects. Privacy Policy
  • Stripe - Payment processing (Privacy Policy)
  • Anthropic - AI-powered coaching insights and meeting prep. Anthropic may retain API data for up to 30 days for trust and safety monitoring, after which it is deleted. Data is not used for model training. (Privacy Policy)
  • OpenAI - We use OpenAI's embedding API to power semantic search across coaching notes and content. OpenAI processes text content to generate mathematical representations (embeddings) used for search. OpenAI retains API data for up to 30 days for abuse monitoring, then deletes it. Data is not used for model training. (Privacy Policy)
  • Google Cloud Platform (GCP) - All application data is hosted on Google Cloud Platform infrastructure in the United States (us-central1 region). GCP provides storage-level encryption, network security, and physical security for our infrastructure. (Privacy Policy)
  • Sentry - Error monitoring and performance tracking (Privacy Policy)
  • Resend - Transactional email delivery (Privacy Policy)
  • PostHog - Product analytics. PostHog also receives anonymized AI usage metadata (model used, response time, token counts) to help us monitor and improve our AI features. (Privacy Policy)
  • Google Analytics - Web analytics (Privacy Policy)
  • Apollo.io - We use Apollo.io on our marketing website to understand visitor engagement. Apollo.io tracking is only activated after you consent to analytics cookies. (Privacy Policy)
  • Rewardful - We use Rewardful to manage our partner referral program. Rewardful may receive your email address for commission attribution if you were referred by a partner. (Privacy Policy)

Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18, we will promptly delete that information. If you believe a child has provided us with personal data, please contact us at privacy@smvue.com.

International Data Transfers

Our Service is hosted in the United States. If you access the Service from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using the Service, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence. We take steps to ensure your data is treated securely and in accordance with this Privacy Policy regardless of where it is processed.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. If we make material changes to how we handle your data or cookies, we may ask you to re-consent.

Contact Us

If you have questions about this Privacy Policy, please contact us at privacy@smvue.com.